You can’t leverage what you haven’t defined
Wakeen Strategies takes a customized approach to each relationship – starting with a discovery meeting – to best understand how we can bring the most value and then building out a path from there.
We work with you as an extension of your marketing team. This may include content curation, ghost writing, social media management and/or promotions. For some clients we simply maximize current media commitments and evaluate new opportunities. For others we provide additional bandwidth to internal teams.
Media Placement Services.
Our experienced media buyers and strategists support your marketing and creative teams. We provide evaluation, insertion, creative trafficking and proof of performance across all media channels, including network television, cable, radio, print, out-of-home, digital advertising, social media and emerging platforms.
Our team of marketing enthusiasts – strategists, researchers, buyers, content writers, social media curators, media coordinators and account managers – handle your marketing needs as a turn-key collaborator. As your full-service partner, research leads into strategy, strategy into implementation and implementation into comprehensive reporting.
Every organization’s marketing needs are different. We are happy to lend our expertise and resources as complementary services to support your internal teams, creative partners and communications initiatives.
We are consumed with understanding the why behind every aspect of marketing from audience and market nuances to media consumption habits and the most cost-efficient channels to reach your customers. The ability to identify where data and customer intention converge is the point at which media buying starts to deliver desired outcomes.
From social media and email to blogs and video. Content is the prevailing currency in marketing. Sustaining a consistent presence with relevant content can be overwhelming. Wakeen Strategies team of writers, producers and content curators can help you not only establish and launch your voice, but provide on-going support to ensure that you maintain the conversation.
We will say it again … we are consumed with understanding the why behind the intersection of consumers and advertising, which is why our team is well-versed in the following metrics and tools: Nielsen, Scarborough, SQAD, SRDS, Claritas, ComScore, Google Analytics, Kantar, eMarketer. Additionally, we constantly collaborate with our media partners; provide continuing education to our team; and curate industry content to stay up to date with emerging trends and technologies.